Tennis consulting

Turn ambition into a working support system.

Team design, tour readiness, scheduling, sponsor strategy, and tennis business guidance — with a fixed scope, a stated price, and a written deliverable you keep.

Who this is for

Families spending real money on a competitive player and unsure whether it's going to the right places. Players on the ITF or college path who need a season planned backwards from a goal. Coaches and academies structuring a program families can understand and pay for. Brands and clubs trying to reach serious tennis people.

And just as importantly, who it isn't for: anyone looking for guaranteed outcomes, anyone who wants us to override their coach, and anyone whose budget would be better spent on court time. We'll tell you on the first call if that's you.

Services & pricing

Six ways to work with us.

Prices are starting points for a typical engagement. The exact fee is confirmed in a written proposal before anything begins.

Most popular starting point

Player Team Audit

A full review of the current setup: who's on the team, what each person is actually responsible for, how decisions get made, where the budget goes, how the schedule is built, and where the bottleneck is. Most families discover at least two things they'd been paying for twice and one gap nobody owned.

What you get

  • Intake questionnaire and a 90-minute discovery call
  • Written audit document: roles, gaps, overlaps, risks
  • Budget breakdown of where money is currently going
  • Prioritised list of what to change first, second, third
  • A 30-minute follow-up call to work through it

Timeline

2 weeks from intake to delivered document.

from $450 one-off

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90-Day Development Plan

The practical plan: training blocks, tournament selection, recovery weeks, specialist roles to add or drop, and the costs attached to each. Built backwards from a specific goal so every week has a reason to exist, and written so the coach can run it without translation.

What you get

  • Goal definition session with player, parent, and coach
  • 13-week block plan: training, competition, recovery
  • Tournament shortlist with entry deadlines and rationale
  • Weekly training template with load distribution
  • Budget attached to the plan, line by line
  • Two check-in calls during the 90 days

Timeline

3 weeks to build, then 90 days of execution with check-ins.

from $950 one-off

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Tour Readiness Consulting

For the decision point: ITF, college, Challenger, or pro. We model each path honestly — what it costs per year, what results are needed to sustain it, what the realistic timeline is, and what the exit looks like if it doesn't work. Then we help you commit to one and plan it.

What you get

  • Level assessment against each pathway's real entry bar
  • Three-year financial model per path
  • Eligibility map: amateur status, NIL, NCAA considerations
  • 12-month schedule outline for the chosen path
  • Decision document the whole family can read

Timeline

3–4 weeks, including two working sessions.

from $1,200 one-off

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Sponsor & Representation Prep

Sponsorship isn't a ranking transaction — it's a marketing one. We shape the story, build the assets, define what the player can actually deliver to a brand, and give you a target list with a sequence and a follow-up rhythm, so outreach stops being one hopeful email a month.

What you get

  • Positioning and story development
  • A pitch deck structured the way brands read them
  • Deliverables menu with realistic tiers
  • Target list of 25–40 relevant brands with notes
  • Outreach sequence, templates, and follow-up cadence
  • Guidance on what to check before signing anything

Timeline

3 weeks.

from $850 one-off

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Academy & Camp Strategy

Academies market well. We compare them against what this specific player needs: coach-to-player ratio, competition level in the group, schooling arrangement, physical program, cost per contact hour, and whether the player will be at the top or the bottom of the training group — which matters more than the brochure.

What you get

  • Needs profile for this player at this stage
  • Shortlist of 5–8 programs with comparison matrix
  • Questions to ask each one before committing
  • True cost comparison, including travel and schooling
  • Recommendation with reasoning you can challenge

Timeline

2 weeks.

from $600 one-off

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Business of Tennis Guidance

For coaches, academies, clubs, and tennis brands. Service design and pricing, merch and media, sponsor updates, partnership structures, and how to explain what you do to families in a way that converts. Scoped to the business rather than sold off a shelf.

Typical engagements

  • Program and pricing architecture for an academy
  • Content and audience strategy for a coaching brand
  • Merch, media, and sponsor-facing asset development
  • Retainer advisory for ongoing decisions

Timeline

Scoped per engagement; retainers from one month.

Custom — retainers from $1,500/mo

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The process

What actually happens after you send the form.

Reply within 1–2 days

We read the request and come back with either a short list of clarifying questions or a direct suggestion for which engagement fits — including "none of them, here's what to do instead" where that's the honest answer.

Free 20-minute fit call

No pitch deck. We ask about the player, the goal, the budget, and what's frustrating you, and tell you plainly whether we can help and what it would cost.

Written proposal

Scope, deliverables, timeline, and a fixed fee. Nothing starts until you've accepted it in writing. Typically 50% on acceptance, 50% on delivery.

Work, deliver, follow up

Discovery sessions, then the written deliverable, then a call to work through it. You keep the document and can use it with any coach or team afterwards.

Questions

The things people ask before booking.

Will you tell us to fire our coach?
Rarely, and never casually. Far more often we find the coach is doing four jobs and needs two of them taken off their plate. When a coaching change genuinely is the right call, we'll say so directly and help you plan the transition — but we start from the assumption that the existing relationship has value.
Do you guarantee results?
No. Rankings, scholarships, and sponsorships depend on health, draws, effort, funding, and timing that nobody controls. We improve the quality and sequencing of decisions. Anyone guaranteeing a sporting outcome is selling you something. See our Disclaimer.
We have a small budget. Is this worth it?
Often it's the families with the tightest budgets who benefit most, because the cost of a wasted year of misdirected spending is far higher than an audit fee. That said, if your total annual budget is small enough that our fee is a meaningful chunk of it, start with the free Team Builder and Budget Calculator and come back later.
Do you work with players outside the United States?
Yes. Most engagements run over video calls and shared documents, so location isn't a barrier. We'll work in your time zone where we reasonably can.
Can you attend tournaments or academy visits in person?
Yes, by arrangement, with travel costs quoted separately at cost. It's genuinely useful for an academy assessment or a tournament audit, and unnecessary for most other work.
Is my information confidential?
Yes. Budgets, health context, team conflicts, and sponsor conversations stay between us. We won't name you in a case study without written permission. See our Privacy Policy and Terms.
Do you act as an agent and negotiate deals?
No, not unless a separate written agreement says so. We prepare you for those conversations and tell you what to check, but contracts should be reviewed by a qualified attorney in your jurisdiction, and agency arrangements can affect eligibility.
What's your cancellation policy?
Cancel before work begins for a full refund. Once started, we refund the portion covering work not yet performed, less costs incurred. Calls reschedule free with 24 hours' notice. Full detail in our Terms & Conditions.
Can we just buy a single call?
Yes. A one-off 60-minute strategy call is $200 and is credited against a larger engagement if you book one within 30 days. Mention it in the form below.
How quickly can you start?
Usually within one to two weeks of an accepted proposal. If you're against a tournament entry deadline or a signing date, say so in the form and we'll tell you honestly whether we can meet it.
Consulting request

Tell us about the player.

The more context you give, the more useful our first reply will be. Nothing here commits you to anything.

We reply within 1–2 business days. Please don't send medical records or identity documents through this form.