Build the team behind the player.

Head Coach

Owns the game plan: patterns of play, tactics, practice structure, match scouting, and technical clarity. The head coach is the single voice the player hears under pressure, and the person every other specialist reports into.

Add when

From day one — but re-evaluate the moment the coach is also doing fitness, travel booking, and psychology. That's the signal the team needs a second role, not a new coach.

• Weekly practice plan tied to a match objective
• Opponent scouting and pattern notes
• Tournament selection input, with the family deciding

$60–$150 / hour typical, more for high-performance

Fitness Trainer

Strength, speed, mobility, injury prevention, and tournament conditioning. Builds the engine in the off-season and keeps it running through a congested calendar, so the player is still moving well in the third set of a fifth match.

Add when

The player loses late in matches rather than early, picks up recurring niggles, or is entering a growth spurt. This is usually the highest-return second hire after the coach.

• Periodized plan across pre-season, competition, and recovery blocks
• Movement screening and asymmetry correction
• Travel-friendly sessions for tournament weeks

$50–$120 / session, or a monthly program fee

Nutritionist

Fueling, hydration, travel meal plans, recovery timing, and body composition. Most junior performance problems that look mental are actually a player who under-ate at 7am and is playing their second match at 4pm in the heat.

Add when

Before a hot-climate swing, during a growth phase, or any time energy drops predictably in long matches. Often a one-off consult plus a check-in beats an ongoing retainer.

• Match-day and between-match fueling protocol
• Hydration and cramp-prevention plan for heat
• What to actually eat in airports and tournament hotels

$120–$300 / initial consult

Masseur / Soft Tissue

Soft tissue support, recovery routines, warm-up readiness, and treatment coordination. On a tournament week the difference between recovering overnight and stiffening up is often an hour of hands-on work.

Add when

Tournament blocks with back-to-back days, or whenever the training load steps up. Many players use a local provider per destination rather than travelling with one.

• Pre-match activation and post-match flush
• Load monitoring handoff to the fitness trainer
• Escalation path to the sports therapist when something's wrong

$70–$150 / session

Mental Coach

Focus, between-point routines, pressure training, emotional control, and confidence systems. Not therapy — a skills coach for the three seconds between losing a point and starting the next one.

Add when

The gap between practice level and match level is persistent, or the player's results collapse specifically in closing games. Start with six sessions and measure, rather than an open-ended commitment.

• Between-point and changeover routines the player owns
• Pre-match preparation script
• Pressure-simulation drills built into practice

$80–$200 / session

Sports Therapist

Rehab planning, body maintenance, screening, and return-to-play decisions. The one role you want in place before you need it, because the worst rehab decisions get made in a panic two weeks before a key tournament.

Add when

Immediately on any injury, and as a standing relationship for any player training more than 15 hours a week.

• Baseline screening so you know what normal looks like
• Written return-to-play criteria, not a guessed date
• Direct line to the coach so load gets adjusted

Varies — often covered by insurance

Yoga / Movement Coach

Breathing, flexibility, balance, meditation, and nervous-system recovery. The cheapest, most under-used recovery tool in junior tennis, and one that doubles as mental training.

Add when

Any time. Two sessions a week costs almost nothing relative to the rest of the budget and pays back in shoulder and hip health.

• Mobility work targeted at the serve and the hips
• Down-regulation routine for the night after a late match
• Breathing protocol the player can use on a changeover

$25–$80 / session, or group rates

Agent / Advisor

Sponsors, contracts, scheduling decisions, media, brand, and business planning. For most juniors this role is a parent plus an advisor — a full agent typically isn't warranted, or available, until there's revenue to represent.

Add when

A sponsor conversation starts, a contract appears, or eligibility questions arise. Get advice before signing anything that could affect amateur or NCAA status.

• Sponsorship strategy and outreach rhythm
• Contract review with a qualified attorney
• Eligibility checks against governing-body rules

Project or % based — structures vary widely

Player Team Audit

Review the current team, communication flow, schedule, budget, and bottlenecks. You get a written findings document with a prioritised list of what to change first.

from $450

90-Day Development Plan

A practical training, tournament, recovery, and support plan with costs attached and a weekly structure the coach can actually run.

from $950

Tour Readiness Consulting

Prepare players and families for ITF, college, Challenger, and pro decisions — including the financial reality of each path.

from $1,200

Sponsor & Representation Prep

Shape the story, assets, deliverables, and outreach rhythm, and get a target list with an approach sequence.

from $850

Academy & Camp Strategy

Compare camps, academies, travel blocks, and training environments against the player's actual needs and budget.

from $600

Business of Tennis Guidance

Merch, media, sponsor updates, brand partnerships, and support models for coaches, academies, and tennis businesses.

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